About

 

My name is Alyson Nicole Melhus. I was born and raised in a small town in (the middle of nowhere) Pennsylvania. After graduating college, I got my first job in the fashion industry as a leather belt design assistant. In 2018, got married to a Brooklyn native and put down roots in Bay Ridge.

 

My maternal grandmother was the one that got me interested in Fashion design. She taught me to sew at a very young age and I ran with it. Of course there were moments that gave her a heart attack (IE: I liked to make my own patterns before I properly knew how) but I knew that she was happy to share those moments with me as I was with her.

 

My favorite thing about having a bridal line is working direct with brides to create bespoke designs.  Don’t get me wrong, I love making everything for my collection (to the point where I have to contain myself from making more) but it is an amazing feeling to create a dress or an accessory that is truly one-of-a-kind for their big day. It makes it SO special and it’s such a great honor to make that heirloom for them!

 

INFO

Name: Alyson Melhus
Location: New York City/Brooklyn
Primary email: ancarosello@gmail.com
Specializes in: Leather accessories and bridal

I am a hard working professional with experience handling all aspects of design, product development, management, and more within the fashion industry.

EDUCATION

cazenovia college

Bachelor of Fine Arts: Fashion Design, May 2010

  • Attended August 2006 to May 2010
  • Graduated Cum Laude, GPA: 3.59
  • Senior Fashion Design Program Award, 2010
  • Deans List: 2007, 2008, 2009, & 2010
boyertown senior high school

High School Diploma, Graduated in 2006

  • Graduated with Honors

  • Class Vice President

  • Sandra Wood Art Scholarship, First Place 2006

  • Advance Placement in Art & Math

professional skills

  • Fashion Illustration (Hand & Computer)
  • Draping & Flat Pattern
  • Garment & Accessory Construction
  • Styling (Editorial & Events)
  • Floral Design
  • Event Planning & Coordination
  • Trend Forecasting
  • Textile/Print Design
  • Technical Design
  • Graphic Design & Branding
  • Packaging Design
  • Screen Printing
  • Visual Art (Illustration, Painting, Sculpting)
  • Photography- Flat Lays & Fashion

    SOFTWARE:

    • Microsoft Office Suite, Expert

      • Excel

      • Word

      • Powerpoint

      • Teams

    • Adobe Creative Suite, Proficient

      • Illustrator

      • Photoshop

      • Lightroom

      • InDesign

      • Rush

    • Canva, Expert

    • Procreate, Novice

    • Autodesk Fusion 360, Novice

      experience

      alyson nicole

      Owner & Creator – 2009 to present

      • Manage & Run a bridal accessory business from creation to promotion.
      • Design, pattern, construct, & price bridal accessories (hair accessories, veils, capes, face masks, sashes, & leather handbags) and bridal gowns.
      • Create custom & exclusive lines for bridal boutiques.
      • Attend bridal fairs (trade & direct to consumer).
      • Designed & created branding used in all aspects of the business (social media, website, marketing materials, packaging, etc.).
      • Maintain & design website for e-commerce.
      • Photograph & edit product shots.
      • Coordinate photoshoots for collections.
      • Create look books, line sheets, & virtual presentations.
      • Collaborate with other industry vendors for styled inspiration shoots.

      Fashion Illustration & Sewing Instructor

      March 2021 to present

      • Create curriculums and instruct Fashion illustration art classes and sewing lessons to local students of all ages, both private and school based settings.

      • Organizing and instructing Fashion/Art based workshops/parties for Girl Scouts Troops and private events.

      • Currently participating in an afterschool enrichment program at pS185 in Bay Ridge, Brooklyn. Instructing students from grades 3 through 5 in two separate classes: Fashion Illustration & Hand Sewing/Embroidery.

      HORIZON BRIDAL

      Founder & Planner – 2020 to present

      • Organize, manage, and execute bridal wholesale trade shows and B2C events, (in-person and virtually) from start to finish.

      • Manage and coordinate promotion/marketing, sales, vendor partnerships, sponsorship relations, contract help, website, and event budgets.

      • Designed & created branding used in all aspects of the business (social media, website, marketing materials, packaging, etc.).

      COLLECTION XIIX

      Temp Designer, Soft Accessories – September 2021- January 2022

      • CAD print designs for soft accessories including: ruanas, capes, kimonos toggles, cover-ups, & other toppers.
      • Design, spec, render, source, and coordinate line sheets for new styles for clients and house brands based on target price-points and trends/aesthetics.
      • Daily communications with oversea factories, clients, and team members.
      • Organize, maintain, and approve proto, pre-production, and TOP samples (including fit, construction, color match, packaging, etc).
      • Merchandise showrooms for design meetings internally and with clients.

      Polly & Esther

      Retail Associate – May 2021- August 2021

      • Merchandise clothing and accessories.
      • Assist customers.
      • Maintain stock.
      • Handle register checkouts and returns.

      Roma Industries

      Design Director; Leather Accessories – Sept 2013 to Oct 2018

      • Oversee & manage a design team, from concept through production including proprietary and licensed brands.

      • Manage teams schedules along with domestic and international business trips to factories and trade shows.

      • CAD/Design and price assorted accessories (belts, slgs, bags, jewelry, etc.), hardware, & custom prints for leather and fabrics.

      • Daily communication with domestic and international factories.

      • Created pattern, mock-ups, and packaging for products.

      • Handle branding and logo development for proprietary brands.

      • Organize and design brand catalogues for market meetings. Merchandise show rooms.

      • Supervise other office employees (sales, social media, marketing, e-commerce, internship program, etc.).

      • Manage and run internal meetings.

      • Participate in the hiring of new employees.

      • Partake in new potential Licensing & Client meetings.

       

      Associate Designer; Leather Accessories – Oct 2011 to Sept 2013

      • Research/design/CAD/render/pattern women and men’s belts, SLGs, & hardware for Proprietary, Branded, and Private Label accounts.
      • Daily communication with domestic and oversea factories.
      • Seasonal travel to domestic factory, trade shows, & international factories/shows.
      • Create catalogues & merchandise accessories for market appointments.

      max leather/cipriani/lfusa

      Assistant Designer; Belts & Slgs – May 2010 to Oct 2011

      • Assist/design/CAD/source women’s belts, slgs, & hardware for Branded (Calvin Klein, Calvin Klein Jeans, & Vince Camuto) and Private Label accounts.
      • Create trend packets, mood boards, and catalogues seasonally.
      • Maintain samples and showroom for licensees and sales.
      • Daily communication with oversea factories. Attend design and sales meetings.

      zac posen

      Intern; Pattern Maker – May through August 2009

      • Participated in Resort ’10 & S/S ’10 collections.
      • Worked closely with head pattern maker to draft patterns (draped & flat), participate in fittings, & construct sample garments.
      • Dressed models for fashion shows.
      • Merchandised clothes & accessories for sample sales.